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2012 DCYA/IRC Co-Funded Research Scheme


The Commercialisation and Sexualisation of Children in Ireland: An Exploratory Study    


The project will provide an analytic synthesis of the national and international literature on various aspects of the commercialisation and sexualisation of children.  It will uncover what is meant by commercialisation and sexualisation of children with reference to the literature. Reviewing research conducted to date, it will identify what is known about these phenomena in terms of effects.

The research will trace the emergence of a discourse on commercialisation and sexualisation of children with reference to popular, parliamentary and NGO contributions in the Irish context.  Building on the work of Stratham et. al., (2011) in the UK, it will explore and critically analyse the regulatory frameworks and strategies pursued in Ireland and other key contexts to address such ‘problems’. Through focus group discussions and interviews, the research will give voice to a constituency of parents, who negotiate relationships and parenting practices with their children in a commercialised and sexualised landscape.   

Commissioning Unit in DCYA  Research Unit
Research Contact:  Elizabeth Kiely


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